About the Author
Alex Kecskes is a former ad agency Copy Chief who has created effective copy and
concepts for a wide range of ad agencies, Fortune 500 companies and startups. As
owner of ak creativeworks, Alex provides brand names, as well as strategic copy for
brochures, mailers, multimedia, articles, newsletters, PR and web content. He has
published articles in a variety of publications about health, business and
technology--this includes copy for over 130 different products and services. He has
won such national awards as the Andy, Belding and One Show. For more information
and samples, please visit: http://www.akcreativeworks.com
